5 Trends To Watch: 2025 Food & Beverage |

Lawyer Commentary

Mondaq United States

5 Trends To Watch: 2025 Food & Beverage

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Redefining "Healthy." With the change in administration and a new incoming leader of the Department of Health and Human Services, the FDA and other agencies under the HHS are likely to undergo significant changes. It appears alternatives to traditional drugs and a renewed focus on organic and healthy food will be high priorities for the incoming head of HHS. The FDA issued a Final Rule in December 2024 revising the current definition of "healthy" when referencing ingredients and food. The new definition requires that an ingredient or food come from one of a set of identified food groups and contain below-established limits for saturated fat, sodium, and added sugars. Notably, water, coffee, and tea, without added ingredients, can be deemed "healthy," which due to some of the previous criteria, had fallen short of the definition.
Liquor Licensing & Distribution Regulations. In 2025, there will be a continued effort in the United States to modernize liquor license laws - a process that in some ways has been in progress for nearly 100 years, since the end of Prohibition. These outdated laws could never have anticipated the rise of social media influencers and celebrity-endorsed alcohol brands and how that would interact with "tied-house laws" that prevent manufacturers from influencing retailers and vice-versa. State liquor authorities have begun to listen and respond to complaints that the licensing process is too challenging, but community groups and...

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