Lawyer Commentary Mondaq United States Is This The Real Life? Is This Just Fantasy? How The Music Industry Can Fight Back Against Generative AI

Is This The Real Life? Is This Just Fantasy? How The Music Industry Can Fight Back Against Generative AI

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A new track by Drake and The Weeknd is going viral on social media and is bound to top the charts. The song "Heart on my Sleeve" details the emotional trauma of The Weeknd's breakup with pop star Selena Gomez in a tear jerker that extends just over two minutes. The song has been hailed as the "banger of the weekend" and was viewed more than 8.5 million times on TikTok. The only problem'the song is generated entirely by artificial intelligence and not one bar was written, rapped, or produced by either Drake or The Weeknd.

Several generative AI models now provide the ability to simulate your favorite artist's voice and lyrical tempo to create a track that sounds indistinguishable from the real thing. All a user needs to do is record reference vocals, add musical background, and voila - it now sounds like it was written by Drake. Or The Weeknd. Or Kanye West. Or, really, anyone in the music industry that the user chooses. This video provides a great example of just how easy it is to create a song that sounds like it was written by Kanye West when in fact it was created in 20 minutes by a lyrically-challenged Youtuber.

The results are...

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