34 THE BRIEF ❭ Spring 2025
PHOTO ILLUSTRATION: MONICA ALEJO/GETTY IMAGES
Probative
or Merely
Provocative?
The Admissibility
of Insurer
Advertising
and Marketing
Slogans
By Philip A. O’Connell, Jr., Tony K. Lu,
and Mahew Chipman
PUBLISHED IN
THE BRIEF,
VOLUME 54, NUMBER 3, SPRING 2025. © 2025 BY THE AMERICAN BAR ASSOCIATION. REPRODUCED WITH PERMISSION. ALL RIGHTS RESERVED. THIS INFORMATION OR ANY PORTION THEREOF MAY
NOT BE COPIED OR DISSEMINATED IN ANY FORM OR BY ANY MEANS OR STORED IN AN ELECTRONIC DATABASE OR RETRIEVAL SYSTEM WITHOUT THE EXPRESS WRITTEN CONSENT OF THE AMERICAN BAR ASSOCIATION.
PUBLISHED IN
THE BRIEF,
VOLUME 54, NUMBER 3, SPRING 2025. © 2025 BY THE AMERICAN BAR ASSOCIATION. REPRODUCED WITH PERMISSION. ALL RIGHTS RESERVED. THIS INFORMATION OR ANY PORTION THEREOF MAY
NOT BE COPIED OR DISSEMINATED IN ANY FORM OR BY ANY MEANS OR STORED IN AN ELECTRONIC DATABASE OR RETRIEVAL SYSTEM WITHOUT THE EXPRESS WRITTEN CONSENT OF THE AMERICAN BAR ASSOCIATION.
